Dublin, June 12th 2014:
Nuno Bernardo, award winning and EMMY-nominated writer producer from beActive
Entertainment, launches new Book about Transmedia Storytelling and how his
approach can help producers to create strong Entertainment brands and valuable
Intellectual Property. “Transmedia 2.0” is the follow up to the 2011 bestseller
“The Producers Guide to Transmedia” and draws on Nuno Bernardo’s
experience of multiplatform storytelling and production.
Every TV and Film producer aspires to design an entertainment brand that can grow
into a pop icon, a brand whose story world or hero has enough creative
potential to power spin-offs and reboots, theme park rides and acres of
merchandise. In “Transmedia 2.0: How to Create an Entertainment Brand
Using a Transmedial Approach To Storytelling”, Nuno Bernardo shows readers
how to use transmedia to build an entertainment brand that can conquer global
audiences, readers and users in a myriad of platforms.
Inspired by Orson Welles radio play “War of the Worlds”, Nuno has being exploring new
forms of interactive and immersive storytelling for the past decade. Using
his unique approach to transmedia, Nuno has produced more than 200 hours
of multiplatform content; from feature films and TV shows to mobile apps
and books. His transmedia franchises have been adapted all across the
globe, from the UK to China, conquering tens of millions of loyal fans and
featuring in the world’s greatest film and television festivals along the way.
Through his own experience, Nuno has developed a step-by-step approach to building
long-running multi-platform entertainment brands and loyal viewing communities.
Now he’s sharing his knowledge with filmmakers, content producers for
television, gaming and web, marketers and brand managers, audiovisual and media
students. All of the aforementioned have one thing in common: they want to
learn a trick or two about how to use stories and a transmedial approach to
marketing and communication in order to attract worldwide audiences and users
to their stories and products.
The “Transmedia 2.0” book analyzes how multiplatform storytelling and distribution
can help producers to establish true entertainment brands and intellectual
property. It also features a series of real and successful case studies
discussing ideas and concepts of how transmedia can be key to promoting and
engaging with audiences around a traditional TV show, feature film, game or
On sale @ Amazon, iBookstore and Amazon
About Nuno Bernardo
Bernardo set up beActive Entertainment in 2003 to explore new forms of interactive
and immersive storytelling. In the last decade, using his unique approach
to transmedia, Nuno has produced more than 200 hours of multiplatform content,
from feature films and TV shows, to mobile apps, games, books and e-books.
His pioneering work in this area has lead him to be guest and keynote speaker
at International events such as the Toronto, Cannes and Venice International
Film Festivals, MIPTV (Cannes), MEM (London), the Interactive TV Show Europe,
Power to the Pixel, and many others. His transmedia franchises have been
adapted all across the globe, from the UK to China, conquering tens of millions
of loyal fans and featuring in the world’s greatest film and television
festivals along the way. Nuno has been nominated for three EMMY awards, one
Rose d’ Or and won two Kidscreen awards. “Transmedia 2.0” is the
follow up to his 2011 best selling book “The Producers Guide to
Find out more @:
beActive is an award winning and EMMY-nominated TV, Film and Digital studio with a decade of experience in Film and TV production, international co-production, licensing and distribution of entertainment content across a multitude of platforms. The company has offices in Lisbon, London and Dublin and joint ventures with production companies in Canada and Brazil.